Our Name

Red Tide Advisory Services®

                 Practical Strategy. Stronger Execution. Sustainable Results.™

Matt Mumma

Founder & Chief Executive Officer

The Meaning Behind Our Name

The name Red Tide Advisory Services® was chosen with purpose. When founder Matt Mumma struggled to find a name that captured his vision for the company, he spent a week reading Scripture, reflecting, and seeking direction.

The inspiration came from several biblical references and images involving red waters, waters turning to blood, and the Red Sea. These passages carried themes of disruption, judgment, transformation, faith, courage, and God creating a path forward through seemingly impossible circumstances. Together, they gave the name Red Tide a meaning that extended well beyond a natural phenomenon.

The name also reflects what can happen within an organization. Operational strain, workforce challenges, financial pressure, compliance concerns, and leadership gaps often develop beneath the surface before their full effects become visible.

Red Tide was created to help organizations, investors, and leadership teams recognize those underlying challenges, understand the forces affecting performance, and establish a practical path forward.

Red Tide is more than our name. It represents our purpose: helping clients navigate complexity with clarity, courage, and confidence in what lies ahead.

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